Speaker - Mats Ekblad
Mats is Head of Open Innovation and Vice President Modularization, Food Preservation at AB Electrolux. He is also the former Director of Electrolux’s Consumer Innovation Program.
”Consumer Insight Driven Differentiation - From Selling What We Make to Making What We Can Sell.”
Mats will talk about the connection of open innovation and modularization. With the increased demand from the market on individualized product production processes need to be completely overhauled, hence the manufacturing industry is transforming from mass production into mass customization.
You can read or download Mats’ slides below:
OID2012 Mats Ekblad
Video of Paul Sloane’s keynote talk at the Open Innovation Day 2012. You can read and download his presentation here: OID2012 Paul Sloane on open innovation and crowdsourcing and watch the talk below.